Hisense Extends Long-Term UEFA Partnership as Official Partner of UEFA EURO 2028

In a significant move that underscores its commitment to sports marketing, Hisense has extended its partnership with the Union of European Football Associations (UEFA) as an official partner for the euro'>UEFA EURO 2028. This strategic alliance was announced on [Insert Date], marking another milestone in Hisense's growing influence in the world of sports.

Strengthening Ties with European Football

Hisense, a leading global technology company, has been a prominent sponsor of UEFA competitions since 2016. The extension of this partnership will see the brand continue to gain exposure across one of the most watched football tournaments worldwide. The agreement includes a range of marketing rights, such as the use of official logos and imagery, digital and physical advertising opportunities, and exclusive product placement during the tournament.

Mutual Benefits and Global Reach

As an official partner, Hisense will leverage this partnership to enhance its brand visibility and connect with millions of football fans across Europe and beyond. This collaboration is expected to boost Hisense's market penetration in key regions, aligning with UEFA's goals of expanding the tournament's global outreach.

• Hisense has been a UEFA partner since 2016, participating in multiple tournaments including euro'>UEFA EURO 2020.
• The partnership will include significant branding opportunities throughout EURO 2028.
• euro'>UEFA EURO 2028 is set to be hosted across multiple countries, promising widespread brand exposure.

Remarks from Officials

Yang Liu, President of Hisense International, commented, "We are thrilled to continue our partnership with UEFA. This collaboration is a testament to our dedication to sports and our desire to bring fans closer to the action through our innovative technology."

Guy-Laurent Epstein, UEFA Marketing Director, added, "We are delighted to extend our partnership with Hisense, a company that shares our passion for football. Their commitment to enhancing the fan experience aligns with our objectives for EURO 2028."

Looking Ahead to euro'>UEFA EURO 2028

The euro'>UEFA EURO 2028 tournament promises to be a landmark event with matches held in iconic stadiums across Europe. With Hisense's continued support, fans can expect enhanced viewing experiences, both in-stadium and through broadcast innovations. As the excitement builds towards the tournament, this partnership highlights the synergy between sports and technology, aimed at delivering unforgettable moments to football enthusiasts worldwide.